JOOLA BECOMES OFFICIAL PICKLEBALL PARTNER OF THE WORLD PICKLEBALL TOUR
JOOLA forms partnership with world pickleball tour to support amateur competition of the fast growing sport
Columbus, OH (January 4, 2024) - JOOLA announces partnership with World Pickleball Tour (WPT) as the Official Pickleball Partner of the 2024 tour.
Together, these partners will focus on the amateur level of pickleball as the WPT hosts 35 tournaments around the United States in the 2024 calendar year. The partnership will kick off at WPT’s Amateur Invitational Championships event, which will be the largest amateur-only pickleball tournament to date, boasting a cash purse of $175,000.
As the official partner, JOOLA will be the exclusive provider of the 2024 tour ball, the JOOLA Heleus Pickleball. Participants in the tour can expect JOOLA giveaways, on-site activations and brand discounts.
JOOLA CMO, Tom Nguyen says, “In partnering with WPT to cultivate the game of pickleball at the grassroots level, together we’re serving up a winning strategy to elevate pickleball’s presence and inspire the amateur player, with a fun yet competitive platform.”
Corey Poches, Head of Partnerships for WPT says, “JOOLA is a leader in the pickleball space. We are very excited to partner with a brand that not only values the sport of pickleball, but also finds value investing in the amateur player.”
About the World Pickleball Tour
The World Pickleball Tour (WPT) is pickleball for the players. The WPT is the world's largest amateur pickleball series, creating player-focused experiences and tour events designed to ignite and nourish the love of pickleball. Events held across the country bring players together to test their skill. The WPT also offers camps, clinics, luxury sports tourism opportunities and charity activations, all designed to maximize the user experience and build player communities.
About JOOLA
JOOLA has been a pioneer in table tennis since its establishment in 1952. In 2022, its expansion into pickleball quickly attracted the biggest names in the sport. As a sponsor of the APP Tour, Major League Pickleball, and to top athletes in the game, the team at JOOLA combines its expertise with fresh perspectives to bring synergy and innovation to the pickleball market. JOOLA creates a variety of equipment, apparel,d and accessories for pickleball players, both professional and recreational. JOOLA is based in Rockville, MD, and is owned by Sport Squad, Inc. Learn more about JOOLA and see why the sport’s best are joining Team JOOLA by visiting joolausa.com.
